He's about to become our highest paid player and, if he can stay healthy, is in line to be a top 10 player in the NBA. Last year some of the drama was big enough that a lot of people - at least, terminally online people who heard about it - weren't too pleased with him. Makes sense to publicise the fact that he's not actually a jerk, right as he's about to return to being the 'face of the franchise'.