Yeah except they're entirely unquantifiable, so it's much harder to evaluate.
If you have a player you think is going to be really quite good, and who has very good intangibles (by whatever metric you're using to judge intangibles), do you pass on them for someone you think is going to be actually quite ineffective in most team contexts but who has intangibles you rate as being a touch better? Maybe, but it's a balancing act and I don't think I'd sacrifice huge chunks of ability for relatively small increases in ''intangibles''.
Edit: and I'd also add that if we're talking intangibles, KG is like the Steph equivalent. Haliburton is not KG