I always have issue with judging a team by whether they sell out their arena or not. I'm going to use metropolitan statistical areas (MSA) for comparison, because that takes into account surrounding suburbs, which would likely be considered part of a teams drawing area.
NOLA is about 1.2M, and our average attendance this year is 15,886. So lets compare that to Chicago. Chi's MSA pop is around 9.5M, or about EIGHT TIMES New Orleans. If we can draw 15.8, that would be the same as Chicago drawing 120K per game. And yet, they're averaging 19.9 and NOT 100% capacity.
A different example. Pels are at 92.4% of capacity, Orlando is 92.2%, both in the bottom third of the league. And yet, Orlando has TWICE the population (MSA 2.5M) that New Orleans does. So are we really less of a basketball city than those two examples, or is it just that we're SMALLER than those markets, which makes it HARDER to get higher attendance?
And what about comparably sized markets? Salt Lake City is the only MSA smaller than New Orleans, and Memphis and OKC are both only about 100K larger. In all three of those cities, their NBA team is THE major draw, as they have no NFL team.
Bottom line, with the team owned by Gayle Benson, I have no concerns about the team being here long term.
https://en.wikipedia.org/wiki/List_o...tistical_areas
http://www.espn.com/nba/attendance