NEW YORK, November 20, 2012 – The NBA and YouTube announced a new deal today that will provide fans with more than 350 NBA Development League games streamed live during the 2012-13 regular season on the NBA D-League YouTube channel and through a YouTube video player on NBA.com. The partnership was announced by Adam Silver, NBA Deputy Commissioner, and Claude Ruibal, Global Head of Sports for Google/YouTube.
The deal marks another first between the NBA and YouTube. The NBA was the first professional sports league to partner with YouTube in 2005 to unveil the NBA Channel and to join their "Claim Your Content" program. To date, more than 960 million videos have been viewed by fans, making it the most popular sports channel on YouTube.
As a result of today’s announcement, the NBA D-League, the NBA’s official minor league, will feature the most live games on YouTube by a major professional sports league.