Look at coaches like Phil Jackson or Gregg Popovich and how they manage their teams with multiple big names.
We have Gordon, Jrue, Evans, and AD all on the same team. They have enormous contracts for each of them. What results is hero ball, every guy thinks they're the main star on the team.
Did you see tonight's game how JRue and Evans hogged the ball? There was zero passing on the team, there was zero play development! They let the Blazers build momentum and let it get to them.
Good coaches manage the game, they keep their players calm and focused, THEY BENCH BALL HOGS and they manage the egos on and off the court.
Look at good NBA teams and how they run well machined offensive schemes. Look at ours where it's like playground ball - everyone just get open or whatever.