Originally Posted by
NemesisKING
Rebrand is suppose to unify the fan base, which this didn't. Not because of outsiders, but because we free thinkers, think it's lame. There is a lot of middle ground between cool and lame, even if you didn't go cool, and not every one believes cool means intimidating, you didn't have land right under lame.
New Orleans is this wide open, free spirited, liberal city, stuck in a red state, that doesn't give two cents about it, outside it generating lots of tax dollars for the state. Who cares if Pelicans represent the whole state of Louisiana.
And honestly, Tom Benson's heart has to actually be in this rebrand, because he's not chasing the boat loads of cash that comes with new merchandise after rebranding this team Pelicans. He can't be, again the number one source of income for the NBA is Merchandise.
He picked Pelicans, no one in range of Tom Benson should expect this team to get any kind of significant bump after rebranding this team Pelicans.
And i hope people stop trying to make Pelicans seem legitimate by making fun of and talking about how bad other names are, like the Lakers, Knicks and other teams in that class, those names and names like it are old, they were thought of during a different era. In the 40's and 50's, those were cool ideas. You guys even use teams in other sports like the Red Sox, 1901 and White Sox, 1894, you can't compare that.
People who don't get, still shouldn't get it, even after being explained the history, because no one understands what the history of a minor league baseball team that originally stopped playing in '59 matter, why should knowing the history of that baseball team then make it okay for a modern day professional basketball team to be named after that baseball team.
Two completely different sports, in which the teams played at two different levels of competition of their sports.
I have come to grips with this, but i will never like it.