Reply With QuoteGood article. I loved the "I'm in" campaign. The this is our game is kind of blah
 |
| . |
|
An article I wrote for Hornets247. Enjoy:
http://www.hornets247.com/2012/12/06...turn-of-im-in/
Columns, videos and podcasts concerning the New Orleans sports scene:
Trew to the Game
Co-founder of The New Movement/Studio8.net
http://twitter.com/christrew
Good article. I loved the "I'm in" campaign. The this is our game is kind of blah
I'm In! Nice read as always. Thanks!
"You don't wanna be in Taco. You wanna be in Gap 2" - Monty installing defense
When we claim that our game is "intensity" and we get let the other score 110 points, it just lacks any meaning. Or when Eric Gordon asks, "New Orleans are you ready?" I mean seriously, the guy who has played 9 games as a hornet is asking ME if I'm ready... please. Derick Rose is about to come back from an ACL before you Gordon.
I'm In focused on local business and fan support. It represents a fan base that will be loyal to the team even through this rebuilding phase. I'm In was about the fans... this new campaign is all about the players, it seems.
If "I'm In" isn't back for the re-brand, I will be disappointed.
You’ll unlikely get Kermit Ruffins to convincingly say “Our Game is Commitment” on a commercial. But if you walk by him in a Pelicans jersey and say “Are you in?” it’s likely he’ll be all “I’m in baby” and pull out his trumpet on the spot.
I agree totally with the article. I remember being jealous of all those with I'm In stickers. For awhile, I thought you could only be IN if you were a season ticket holder. So it was like a little elite social club lol. I didn't know "Our game" was the slogan, and I didn't know Hugh was fired. That explains everything.
Tanking each year for unproven college players with the hope of becoming contenders in a few years
I'm in, Again.
Contributor
New Orleans Ponies! YEAH!
Guess who is putting in time at WBOK 1230 AM Talk Radio... Don't guess, it's me. Tune in this Friday for Sport-a-Talk with Roe Brown and you might just hear me!
Feel free to PM me for details.
I'm in for the tank.
Tom Smykowski: Well-well look. I already told you: I deal with the god damn customers so the engineers don't have to. I have people skills; I am good at dealing with people. Can't you understand that? What the hell is wrong with you people?
Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote! BENJAMIN FRANKLIN
LOL!! Good point about Gordon. You're also right about the campaign being part of the rebrand in it's initial stages. It seems to mesh well.Originally Posted by Inner_GI
With purple and pinstripes from days gone by, I trumpet Hugo's name to the NOLA sky.
When rebranders and posers abuse their might, beware my power, TEAL LANTERN'S LIGHT!
There are currently 1 users browsing this thread. (0 members and 1 guests)
Posting Permissions
