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Thread: Let's bring I'm In back

  1. #1
    Chris Trew / Terp 2 it Penuckle's Avatar
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    Let's bring I'm In back

    An article I wrote for Hornets247. Enjoy:
    http://www.hornets247.com/2012/12/06...turn-of-im-in/
    Trew 2 the Game: New column + podcast every Tuesday on BourbonStShots.com and Itsneworleans.com

    Co-founder of The New Movement/Studio8.net
    http://twitter.com/christrew

  2. #2
    Good article. I loved the "I'm in" campaign. The this is our game is kind of blah

  3. #3
    I'm In! Nice read as always. Thanks!

  4. #4
    When we claim that our game is "intensity" and we get let the other score 110 points, it just lacks any meaning. Or when Eric Gordon asks, "New Orleans are you ready?" I mean seriously, the guy who has played 9 games as a hornet is asking ME if I'm ready... please. Derick Rose is about to come back from an ACL before you Gordon.

    I'm In focused on local business and fan support. It represents a fan base that will be loyal to the team even through this rebuilding phase. I'm In was about the fans... this new campaign is all about the players, it seems.

    If "I'm In" isn't back for the re-brand, I will be disappointed.

  5. #5
    Hall of Famer Ceedee M's Avatar
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    You’ll unlikely get Kermit Ruffins to convincingly say “Our Game is Commitment” on a commercial. But if you walk by him in a Pelicans jersey and say “Are you in?” it’s likely he’ll be all “I’m in baby” and pull out his trumpet on the spot.


    I agree totally with the article. I remember being jealous of all those with I'm In stickers. For awhile, I thought you could only be IN if you were a season ticket holder. So it was like a little elite social club lol. I didn't know "Our game" was the slogan, and I didn't know Hugh was fired. That explains everything.

  6. #6

    Let's bring I'm In back



    I'm in, Again.

  7. #7
    A Soulful Sports Fan Contributor Eman5805's Avatar
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    New Orleans Ponies! YEAH!
    Now I do voice overs. Finally!

  8. #8
    I'm in for the tank.
    Tom Smykowski: Well-well look. I already told you: I deal with the god damn customers so the engineers don't have to. I have people skills; I am good at dealing with people. Can't you understand that? What the hell is wrong with you people?

    Democracy is two wolves and a lamb voting on what to have for lunch. Liberty is a well-armed lamb contesting the vote! BENJAMIN FRANKLIN

  9. #9
    BUZZ OFF, CHARLOTTE Teal Lantern's Avatar
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    Quote Originally Posted by Inner_GI View Post
    When we claim that our game is "intensity" and we get let the other score 110 points, it just lacks any meaning. Or when Eric Gordon asks, "New Orleans are you ready?" I mean seriously, the guy who has played 9 games as a hornet is asking ME if I'm ready... please. Derick Rose is about to come back from an ACL before you Gordon.

    I'm In focused on local business and fan support. It represents a fan base that will be loyal to the team even through this rebuilding phase. I'm In was about the fans... this new campaign is all about the players, it seems.

    If "I'm In" isn't back for the re-brand, I will be disappointed.
    LOL!! Good point about Gordon. You're also right about the campaign being part of the rebrand in it's initial stages. It seems to mesh well.
    With purple and pinstripes from days gone by, I trumpet Hugo's name to the NOLA sky. When rebranders and posers abuse their might, beware my power, TEAL LANTERN'S LIGHT!

    Forever hating the nickname, the logos, and the colors. Still backing the team I've loved since 1994.

    Stolen name. Stolen colors. Stolen identity. Still the same old worthless Slobcats. Suck sludge, Charlotte.

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