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Global marketing was non existent in the early days of American professional sports. The Cleveland Browns? Really?
What, so fans in China will dismiss Krewe cuz they don't know what it means? They only speak English as a class requirement at best and based off Drake lyrics at worst.
And, again, if they want to know, they'll look it up, someone can tell them.
Edit: I mean, do you think the story of the Chicago Bulls name choice means much to people? I highly doubt it. Now it's just what we all know the Chicago basketball team as.
Last edited by Eman5805; 07-15-2012 at 05:23 PM.
I'm saying of virtually all the names that have been thrown out there, Krewe is by far the least marketable on a national/international level. It's just a fact. If you have to google it, ...........
It is absolutely different. When a team name exists before you were born, it just is what it is. That's different than when a team name is being created in the present time.
And it's not like I don't like the name Krewe. At certain points, i've actually preferred it to others. I also like Pelicans, Brass, Crescents, and Revelers.
I can just see David Stern reading the rebranding proposition, going "What the **** is a Krewe?" and crumpling up the paper.
EDIT: But if we're going with Angels or Spirit, like has been rumored, i'd just as soon keep Hornets.
I heard that Mr. Benson recently offered the arena football league something north of $1 mil for ownership of the New Orleans Voodoo name.
Another thing for people to remember. The AFL is small potatoes. Small, small, small potatoes. I would be amazed if the owners made more than a couple hundred thousand dollars in profit per season. Obviously that's a lot to us average joes but if you net like $300k per season on your venture and some dude comes waiving $3 million in your face... that's ten years of profit. Arguably five more than your league might be in existence.
Last edited by Unknown Poster; 07-16-2012 at 02:42 AM.
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Please, Mr. Benson, initiate the rebranding process yesterday!
I once had some of the worst grits and drippings in the Queen City
Please be the smart business guy you are Mr. Benson and don't alieniate a core of your fanbase and rebrand an NBA team something as twisted as Voodoo.
It's a classy sig, is what it is.
Hell, pun intended, I'm down for Voodoo being our name just so to see WDC go on a crusade.
Just give me two more Hornets seasons. Then I'll be fine with the rebrand. The rule is 25 months anyway, right?
I'm meh about the Voodoo name, but anything is better than the Char....I mean New Orleans Hornets!
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