The New Orleans Sound. Not sure who came up with that one... i like it, but have hard time hearing the "let's go Sound" chants.
I still like Brass the best & Krewe second. Gators & Pelicans just don't seem to work.
I keep trying to think of a good synonym for Spice, Flavor, Essence, etc but none are any good.
Edit: Voodoo is my new #1