Dunk That Sh!t: Crescent City Champion
42 - Hornets247.com
Make It Rain (Hornets Report): 42, do you have any ideas who another potential sponsor could be?
42: This is a very timely question, given the recent success the Hornets have had with sponsors. The success is even more substantial given the state of the economy, the current climate in the NBA, and the focus on New Orleans, Louisiana, and the Gulf Coast in terms of support of this kind.
Since the Hornets arrived in New Orleans . . . twice . . . and even with the Jazz before them, the business community's supports has been below what it should. There are many causes and effects of this, but getting the sponsors on board and providing them with value makes all of them things of the past.
Sponsors provide massive sums of money directly to teams in exchange for the opportunity to get the fans to throw their money at them instead of their competitors. When it works to a satisfactory degree, the relationship is stable or grows. So, despite the fact that the sponsors get more press lately than the 2,500+ full season tickets that have been added, we are truly the wind beneath the Hornets' wings.
This money, all ultimately coming from the fans, is then used to improve the team, improve the business, and keep the ownership happy. Less frequently, it is use to attract an owner . . .
There are lots of ways to answer the question posed, and I'll be addressing some of them. I expect the community to have answers, as well.
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