Can we call this the "yawn" thread?
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Can we call this the "yawn" thread?
Didn't think it was worty of a sticky...but eh. Whatever.
i am so glad they finally made a sticky of this. now we dont have to have 203543 threads about a rebrand.
How about just make it easy and rebrand them.....The New Orleans Rebrands
Even though I will probably never visit this thread agan, I love that it got a sticky so that it doesn't get a new topic every month. Thats nice.
I don't think that's fair. I'm a designer, and my comments reflect the positive change a re-brand could have for our city and franchise. It's not about just being negative.
Disagree with me all you want, but let's not pretend like a re-brand is some awful idea that can't possibly help the team in the long run in this city. Isn't the goal here, to make the team attractive to locals so they buy tickets and support the team through good times and bad?
I see pros and cons both ways. In fact, conversations with you specifically have balanced me to ambivalence from slightly anti-rebrand, which is far from disagreeing with you.
I'm equating pro - rebranding folks and negativity. I'm saying it's been made part of a platform by some, and thay platform is not pro - New Orleans or pro -bowl team or pro - anything. Just anti-stuff from what I can tell.
For what it's worth, I think Chouest would rebrand within a year.
About the minority comment, that's my empirical observation.
I am glad this got stickied with all the threads that were made the same when there was another thread in the first page. Also makes it easier for people to post their ideas about the rebrand of the franchise.
I guess my problem is that I don't see the cons to a re-brand. :hihi:
I see it the exact opposite way ... from what I can tell the anti-rebrand sect appears to be die hard CLT and international fans or locals who believe all it will take is winning a title. :hihi: I take exception with the winning thing because it's been proven this market will not support a winning NBA team. There, I said it. The hornets, for all the complaining, have been a winning/playoff level team in New Orleans more often than not ... in fact, we had a true NBA superstar on the team and that wasn't even enough to bring in fans. Apparently that is not good enough for our local fans who seem to only equate "winning" with actually winning titles, which is not exactly realistic.
Why hold onto the Hornets name? Is it steeped in tradition? Hardly, unless you are talking about CLT or international fans (which, from what I can tell don't buy season tickets and their tax dollars are not funneled directly to the franchise).
Maybe I'm bias but I don't see the pro-rebrand crowd as negative. However, how any fan can be positive right now is beyond me. I think from the empty seats it's clear this team has practically no following in the city, something needs to be done to change that ... unless it's more important to keep CLT and international fans happy than it is to take drastic measures to honestly try and attract local fans.
If this city will not support a winning NBA team, than why bother rebranding; let's start packing the trucks.
I don't see winning or a title as the answer. I just see it as people forming a habit. A rebrand may energize people enough to pay for itself . . . they cost millions.
I think the data you are citing about the people who do care and don't care is pretty filtered, and I think the tax arguments are very weak. 10,000 season tickets, which is a good bit above the median in the NBA, is worth about $20m. Fill the Arena up and you still don't cover the minimum salary once the cap drops. Local TV, $10m now, and maybe it'll go $20m or so. $30m is out of consideration this go-round (this is my own personal scribbling). Stern says we don't need revenue sharing, so no income there. Corporate interests don't care nearly as much how the team represents the area so much as getting their logo etc. in front of eyeballs, so how does a rebrand help them? Doesn't help the tax base, national TV, etc. Merchandise? You maybe get a bump from locals, but on a sustained basis, it's all about record and star power until you have a legacy.
If you look at the known NBA expenses relative to these dollar figures and the known losses, it's clear that the locals really don't count for much, and EVEN LESS in small market, and we are the smallest. Interests across the country and the world are MORE important to the bottom line.
As I said, I think Chouest, should he get the team, will rebrand within a year, if not upon completion of this season. The time to recoup the investment is when the brand is at an all-time low. The gate numbers reflect the record and star power, which are at a low, so the time to maximally capitalize, emphasis on captial, is now.
Frankly, I think any new owner is more likely to rebrand than not, but I think Chouest is the most likely. The way this is coming out in reports is causing him to take some licks, but I'm not so sure it's not bias and the fog of war more than a reflection of his commitment to the franchise + region.
Me seeing the benefits and cons and caring about them on some personal level are two different things. I just want all the debates about everything that we have to care about that other cities don't have to care about to stop.
Period.
I've written articles to this effect.
I am by no means an expert, but I have drawn conclusions from the data I have. I am always open to new data. As I've said, you have changed my opinion to a degree already.
I'm not sure why you think the new owner is definitely going to move the team. Are you convinced that Benson and Chouest are out?
Can anyone PM me BigDub's email address? Been trying to get in touch with him for a week...
I just have a bad feeling ... nothing concrete. It's probably more accurate to say I'm not going to get my hopes up this time around.
I was pretty disappointed to read that the strong lease we all hoped for would be no longer than a 10 year extension, which in the world of pro sports leases that is on the low end. Every lease can be bought out and even though we are hearing ours will have no outs, every lease has outs ... our current lease is the worst in the league for fans (to many benchmarks, it's even worse than the one in OKC which is also heavy in benchmarks for future performance). Memphis probably has the best lease in terms of outs, and even their very high buyout (which I believe is the highest of any buyout in any league) is not much of a deterrent for future buyers ... I suspect ours is not going to be on the Memphis level because already our lease (in terms of years) is less than half of the Memphis lease.
I might be in the minority on this one ... but after all this time I've grown to distrust the NBA. I don't want to see our fans held to benchmarks anymore, I don't want to see our fans held to impossibly high standards of performance for a franchise like this one.
I agree with every one of your points: 10y extension for 12 total doesn't exactly scream "We're in" . . . 15y is what the saints gave us, and I think that was low, frankly, all things considered. I have echoed your sentiments in articles I've recently written, so I won't echo them, but no (easy) out doesn't mean no out. Where there's a will, there's a way.
I just see the outlook as rosier. Time will tell, and we both hope I'm right, we just look at this differently. Some people are in no way worried about relocation, and others see it as done. I'm worried about it until the ink is dry, and them I'm worried about the next deal, as I am with the Saints . . . will they need a $1B stadium? Will the owner then kick in? Where will it be? When does the fight start? How does what's going on in Minnesota now affect us later? Better to fight with Minnesota or Cali for the Saints? And on and on. Just as I worry about this team and what the next 9 figure allocation is, or 10 for the Saints.
We have no chance if this city doesn't grow in the corporate arena in the next decade. Thank goodness it shows some signs in that regard.
About the Hornets . . . I think we'll have them for a few years at least without issue and without benchmarks. Then the CBA, if we get the opt-out, will give pause to future relocations, and by that time other teams will be easier to dislodge than us. We definitely need more than 10(12)y to get to the point where it'll take refusal to build an Amway Center for them to leave, which is as secure as it gets . . . thanks Orlando . . .
Hey guys. NC native up in NJ now. I've been hoping for a rebrand for each of our franchises since the Hornets left town. I'd like to give props to bigdub for his jersey mockups. Should you end up rebranding to the Brass, sign me up for at least one home and one away jersey.
I'd also recommending forwarding those mockups to someone in marketing with a resume attached. As a graphic artist, you never know what it can net you.
Hey guys! Congrats on the lease extension. Y'all can finally breathe easy on that front.
Anyway this little nugget has been making the rounds over the last 24 hours amongst B**Cats fans:
http://www.carolinahuddle.com/boards...t-coming-soon/
I know, I know...internet rumors are worth about as much as the pixels they consist of. But this one seems at least a little legit, especially considering the timing of things (y'alls' announcement Friday, this leaking out Monday)...if a new owner is in line on y'alls' end, and he had intentions of rebranding.......I don't know. I do feel a little crackpot-conspiracy-theorist-ish as I try to piece all this jive together, but what the heck; it's fun :)
So yeah, just wondering if anybody had heard any more Brass/Krewe/etc. stirrings on y'alls' end. Thanks for indulging me, and congrats again!
The timing couldn't be more perfect for both sides... new draft picks, ownership changing... man I would love for some Brass. :D
Hey gang! Just wanted to share something we've come up with that I thought some of my fellow graphic design/logo nerds over here might be into.
We've created our own 'We Beelieve' logo. Compositionally, it shares a bit with y'alls' Fluer de Bee design, but I think it stands on it's own pretty well.
Sorry if my occasional posts (and regular lurking ;) ) bugs anybody; y'all just seem like a cool bunch, and I figured some of you might dig it.
Happy Tuesday!
I read that SI story. I like the idea of a rebranding. They should call the NBA team The Saints. I'm not kidding either. Go with a black and gold color scheme, and if they wanted to they could leave a little bit of that creole blue in there in small doses. What better way to bind that team to the city. The connection would then be instinctive. When I was a kid St. Louis had the baseball Cardinals and the football Cardinals. This would be a very old school thing to do, and a very New Orleans thing to do. The problem is, I'm not sure the league would go with it, not to mention Tom Benson. I really think it would create instant pride in that franchise. They could go with a classic NBA look. Model the uniforms on something simple like the Celtics, but use black and gold and maybe a font similar to the one on the Hornets uniforms now. It would stand out in the NBA. This would be a bold and old school move.
I'm not a fan of the Saints as a basketball team idea, but I am a fan of keeping the colors.
In New York, the Giants are blue, the Yankees are blue, the Mets are blue, the Knicks are blue, the Rangers are blue, etc.
I think our basketball team should be black and gold. I think it would be a really slick look and unique to the league. Let's get completely away from the Hornets colors, and the Lakers have already taken that purple and gold LSU style.
The only team that's black as part of their colors are the Spurs who take silver and black.
So we'd be superior cuz gold is always worth more than silver.
Toronto started doing Black road jerseys a few years ago. Still, I think that a black uniform with a lot of gold and just a little of the creole blue for an accent would really be unique in the NBA.
And the Heat.
I don't really count the Heat. Cuz they have so many alternates. Usually their away jersey is red.
I missed the Blazers though. Probably because it feels like they have 3 colors. Red, white, and black.
Krewe Dat
Hey NOLA! Wow...that Sports Illustrated story seemed pretty huge, huh? It certainly lit a fire in the bellies of a certain Charlottean fanbase, I can tell you that!
Sorry if my occasional posts are annoying to anyone; just thought some of y'all might be interested in the work we're doing up here to reclaim the Hornets' once (that's right; I'm treating it as a forgone conclusion ;) ) y'all rebrand. By sheer coincidence, we'd planned to "Swarm Time Warner" (Arena) last Friday. We cheered like mad for our B**Cats, all while wearing our teal and purple finest. There was a preparty, a postgame barcrawl, oodles of news coverage (check the facebook page if you're interested!)...and then there was the SI.com article.
Yeah...wow. We're pumped! More than a few people who've seen BigDub's Krewe/Brass mock-ups have told me how much they wished they could buy jerseys NOW! Anyway, yeah. Pretty exciting times if you're into this sort of thing. Thanks a lot for letting me be a part of y'alls' community over here!
(I've included a link of the spontaneous "CHARLOTTE HORNETS" chant that erupted in the lobby after the game. It was a wild, wonderful night. I'm the maniac in the white tux that strolls in around 10 seconds, if anybody cares ;) Happy Monday!!!
http://vimeo.com/39531176
Brass, Krewe or Bounce is what I''m gonna go with.
If we can't get the Voodoo name from the arena team, how about Gris-Gris? We'd be the New Orleans Gris Gris. Our mascot would be like Marie Laveau (sp) or something, I guess. Dunno. I like voodoo but Krewe is pretty nice too. Mostly just brainstorming. Maybe the Crescent City Connection if we got some good lob action going. Or even Crescent City Creoles.
Threw this together, just a quick color fill-in on an existing logo. It's cartoony and a quick job but you get the idea...
http://i91.photobucket.com/albums/k3...147/CClogo.png
dont knock off the warriors too smiliar
Since we're doing cartoonish logos: Click pic to enlarge.
Attachment 3581
Kinda' bumed right now! Was working on a concept for the Arc Angels and the program just shut down on me! My work wasn't saved, but it wasn't nothing but an extreme rough draft that I can do again. I just wanted to post it right quick to gauge some intrest.
Mind wouldn't rest! Had to do another quick one!
Design elements include:
1) A sword as refrence to Arc Angels being warriors.
2) The hand guard has a scroll look to mimic that of the iron lace of the FQ
3) The inner wings for the outside swoops of a FDL as well as at the bottom next to the tip of the sword.
4) The basketball has a shine coming from the rim/halo that forms into a crescent. Need I say what it is in refrence to?
5) The rim has a shine to resemble a glowing halo. Inside the halo, sparks fly around the edge as to signify that the basketball was made from behind the arc. Think of it as a nice, clean 3pt shot when the net laps back inside the rim then falls back.
That's about as much as I could fit into the design to convey the 'Arc' and 'Angel' aspect of the idea. I have a nice idea for the uniforms that I should post soon. Let me know what you think.
http://i30.photobucket.com/albums/c3...nceptrough.png
Whoa, that's epic....
What is an Arc Angel? Just a play on archangel? something I missed in my panic attacks for the Saints?