Cool Industry article about Saints/Pelicans business and marketing fusion

Just hit the press, compadres...

http://www.prweekus.com/new-orleans-...rticle/305242/

“We want to be a professional football team and basketball team that puts information out through our PR [unit] and goes through traditional media outlets. However, in today's day and age, that's no longer viable to compete,” he said. “You have to talk directly to your consumers, stakeholders, and fans, and one way to do that is through social media and digital media.”

The organization handles all PR efforts promoting the digital media team in-house, said Bensel.

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